Is Impulse buying a viable strategy for the Swiss Watchmakers?

New research has just confirmed what we all have always thought; retail therapy actually exists, and it accounts for more than 20% shopping purchases. According to the research by Finder, shoppers in the UK and North America tend to exhibit similar traits when it comes to impulsive shopping habits.

Impulse buying concerns small amounts in relation with the average cost of an Automatic Swiss Watch.The study reveals that in the United Kingdom, on average impulse buying represent a total of £200 per month.

On average, Americans spend $85.85 on every impulsive in-store purchase, and $81.75 on online purchase. With Baby Boomers spending the most online with $174.25, which more than doubles Millennials’ spending of $82.37 and $65.56 by the Gen Xers.

The amount spend on a single impulsive purchase amount is far to low to consider the purchase of a SWISS MADE mechanical watch. It could happen but it will remain marginal.

Key takeaway

Impluse buying is not a viable commercial strategy for most Swiss Watchmakers. It can't replace the necessary Journey to Purchase taken by a luxury shopper looking at Swiss Made automatic watches.