Social media has spread throughout all aspects of modern life. For many, it has become part of their daily routine.
In the United States, Internet users aged 16 to 64 are spending a daily average of 2 hours on social media, 1h57 in Italy, 1h42 in the United Kingdom and France, 1h19 in Germany, and a massive 3h25 in Mexico. (WeAreSocial report Jan 2020).
For better or for worst, social media is here to stay, and customers are using it to found inspirations and discover new products. A Global Digital Study made in 2019 shows that 87% of online shoppers are influenced by social media.